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Abstract Futuristic Background

Marketing

School of Business

Advantages & Careers

Raising consumer awareness about a product or service is a complex process that leads to the creation of many marketing-related roles. Advances in technology and increasing competition between companies make a marketing degree a valuable asset.

 

With companies and organizations prioritizing their marketing efforts in a digital world, skilled marketing professionals are increasingly in demand.

  • Marketing assistant

  • Social media manager

  • Event manager / Media planner

  • Copywriter

  • Marketing manager

  • Public relations specialist

  • Sales manager

  • Marketing research analyst

  • e-commerce Manager

  • SEO manager

  • Advertising director

  • Brand manager

Liquid Bubbles

Program Summary

A marketing degree is an academic course of study on how to promote products and services to a target audience. Marketing majors learn how to find out what people want, understand the needs of different customer segments, communicate how a product or service fills those needs, and guide potential customers to take action. Marketing degree coursework combines theory and practice, so that graduates can enter careers equipped to help companies increase their profitability and brand recognition. 

By majoring in marketing and pursuing a career in this field, you can engage your creativity and strategic thinking, learn marketing foundations and principles, and explore new technologies and platforms, while taking on the ever-evolving business world in 2023 and beyond.

Program Objectives

1. Develop an enthusiasm and the abilities required for independent learning in the context of business and management;

2. Develop the knowledge and skills necessary to operate effectively in business situations;

3. Provide opportunities for study which encourage the acquisition of theoretical knowledge, intellectual development and the application of knowledge to the professional world of business;

4. Develop an understanding of the nature and operations of business and its external and internal environment, reflecting on local, national and international conditions for success;

5. Develop an awareness of the impact of information and communication technology on business decision making;

6. Stimulate an enquiring, analytical, practical and creative approach to the study and practice of business;

7. Lay a foundation for lifelong learning, enquiry and personal and professional development;

8. Develop an understanding of the importance of enterprise and the skills associated with entrepreneurship;

9. Develop knowledge and skills complementary to the core areas of business;

10. Provide opportunities for the application and critical reflection of knowledge and skills.

Year 1 - UK Level 3
   2 Core Mandatory Subjects
+ 3 Optional Subjects
+    General Education Subjects

YEAR 1 - UK Level 3

 2 Core Mandatory Subjects/Units

  1. Unit 19: BUS119– Exploring Business (90 GLH)

  2. Unit 20: BUS120 – Research and Plan a Marketing Campaign (90 GLH)

3 Optional Subjects/Units

to choose from the following list:

  1. Unit 3: BUS103 -  Business Finance (90 GLH)

  2. Unit 4: BUS104 -  Managing an Event (90 GLH)

  3. Unit 5: BUS105 -  International Business (60 GLH)

  4. Unit 6: BUS106 -  Principles of Management (60 GLH)

  5. Unit 7: BUS107 -  Business Decision Making (120 GLH)

  6. Unit 8: BUS108 -  Human Resources (60 GLH)

  7. Unit 9: BUS109 -  Team Building in Business (60 GLH)

  8. Unit 10: BUS110 -  Recording Financial Transactions (60 GLH)

  9. Unit 11: BUS111 -  Financial Statements for Public Limited Companies (60 GLH)

  10. Unit 12: BUS112 -  Financial Statements for Specific Businesses (60 GLH)

  11. Unit 13: BUS113 -  Cost and Management Accounting (60 GLH)

  12. Unit 14: BUS114 -  Investigating Customer Service (60 GLH)

  13. Unit 15: BUS115 -  Investigating Retail Business (60 GLH)

  14. Unit 16: BUS116 -  Visual Merchandising (60 GLH)

  15. Unit 17: BUS117 -  Digital Marketing (60 GLH)

  16. Unit 18: BUS118 -  Creative Promotion (60 GLH)

  17. Unit 19: BUS119-  Pitching for a New Business (60 GLH)

  18. Unit 20: BUS120 -  Business Ethics (60 GLH)

  19. Unit 21: BUS121 -  Training and Development (60 GLH)

  20. Unit 22: BUS122 -  Market Research (60 GLH)

  21. Unit 23: BUS123 -  Work Experience in Business (60 GLH)

  22. Unit 24: BUS124 -  Branding (60 GLH)

  23. Unit 25: BUS125 -  Relationship Marketing (60 GLH)

  24. Unit 26: BUS126 -  Procurement Processes in Business (60 GLH)

  25. Unit 27: BUS127 -  International Logistics (60 GLH)

  26. Unit 28: BUS128 -  Sales Techniques and Processes (60 GLH)

  27. Unit 29: BUS129 -  Health and Safety in the Workplace (60 GLH)

  28. Unit 30: BUS130 -  Career Planning (60 GLH)

  29. Unit 31: BUS131 -  Effective Project Management (60 GLH)

  30. Unit 32: BUS132 -  Business and Environmental Sustainability (60 GLH)

+ General Education Subjects

Year 2 - UK Level 4
   6 Core Mandatory Subjects
+
2 Optional Subjects
+   General Education Subjects

YEAR 2 - UK Level 4

Core Mandatory Subjects/Units

  1. Unit 1: BUS201 - Business and the Business Environment (15 UK Credits)

  2. Unit 2: BUS202 - Marketing Processes and Planning (15 UK Credits)

  3. Unit 3: BUS203 - Human Resource Management (15 UK Credits)

  4. Unit 4: BUS204 - Leadership and Management (15 UK Credits)

  5. Unit 5: BUS205 - Accounting Principles (15 UK Credits)

  6. Unit 6: BUS206 - Managing a Successful Business Project (15 UK Credits)

 

+ 2 Optional Subjects/Units

to choose from the following list:

 

  1. Unit 7: BUS207 -  Business Law (15 UK Credits)

  2. Unit 8: BUS208 -  Innovation and Commercialisation (15 UK Credits)

  3. Unit 9: BUS209 -  Entrepreneurial Ventures (15 UK Credits)

  4. Unit 10: BUS210 -  Recording Financial Transactions (15 UK Credits)

  5. Unit 11: BUS211 -  Business Data and Numerical Skills (15 UK Credits)

  6. Unit 12: BUS212 -  Executive Recruitment Solutions (15 UK Credits)

  7. Unit  13: BUS213 -   Human Capital Management (15 UK Credits)

  8. Unit 14: BUS214 -  Digital Business in Practice (15 UK Credits)

  9. Unit 15: BUS215 -  Operations Management (15 UK Credits)

  10. Unit 16: BUS216 -  Managing the Customer Experience (15 UK Credits)

  11. Unit 17: BUS217 -  Professional Identity and Practice (15 UK Credits)

  12. Unit 18: BUS218 -  Work Experience (15 UK Credits)

+ General Education Subjects

Year 3 - UK Level 5
   2 Core Mandatory Subjects
+ 3 Mandatory Specialist Subjects
+
 Optional Subjects
+   General Education Subjects

YEAR 3 - UK Level 5

Core Mandatory Subjects/Units

  1. Unit 19: BUS319– Research Project (30 UK Credits)

  2. Unit 20: BUS320 – Organizational Behavior (15 UK Credits)

+ 3 Mandatory Specialist Subjects/Units

  1. Unit 33: BUS333 - Marketing Insights and Analytics (15 UK Credits)

  2. Unit 34: BUS334 – Digital Marketing (15 UK Credits)

  3. Unit 35: BUS335 – Integrated Marketing Communications (15 UK Credits)

+ 2 Optional Subjects/Units

to choose from the following list (or other Specialist Units in other Business Pathways):

  1. Unit 41: BUS341 –  Taxation (15 UK Credits)

  2. Unit 42: BUS342 –  Statistics for Management (15 UK Credits)

  3. Unit 43: BUS343 –  Business Strategy (15 UK Credits)

  4. Unit 44: BUS344 –  Business Information Technology Systems (15 UK Credits)

  5. Unit 45: BUS345 –   Business Data Analytics and Insights (15 UK Credits)

  6. Unit 46: BUS346 –  Developing Individuals, Teams and Organisations (15 UK Credits)

  7. Unit 47: BUS347 –  Human Resources – Value and Contribution to Organisational Success (15 UK Credits)

  8. Unit 48: BUS348 –  Customer Value Management (15 UK Credits)

  9. Unit 49: BUS349 –  Sales Management (15 UK Credits)

  10. Unit 50: BUS350 –  International Marketing (15 UK Credits)

  11. Unit 51: BUS351 –  Brand Management (15 UK Credits)

  12. Unit 52: BUS352 –  Product Service and Development (15 UK Credits)

  13. Unit 53: BUS353 –  Planning for Growth (15 UK Credits)

  14. Unit 54: BUS354 –  E-Commerce and Strategy (15 UK Credits)

  15. Unit 55: BUS355 –  Planning Social Media Campaigns (15 UK Credits)

  16. Unit 56: BUS356 –  Tapping into New and International Markets (15 UK Credits)

  17. Unit 57: BUS357 –  Business Intelligence (15 UK Credits)

+ General Education Subjects

Year 4 - UK Level 6 (Top-Up)
   5 Manda
tory Specialist Subjects

+   General Education Subjects

YEAR 4 - UK Level 6 (Top-Up)

 5 Mandatory Specialist Subjects/Units

  1. Unit 6: BUS 406/BIN3038-N Contemporary Issues in Business Management (20 UK Credits)

  2. Unit 7: BUS 407/BIN3050-N Sustainability, Strategy & Society (20 UK Credits)

  3. Unit 8: BUS 408/BIN3039-N Dissertation (40 UK Credits)

  4. Unit 9: BUS 409/ MAR3017-N Marketing Planning Application (20 UK Credits)

  5. Unit 10: BUS 410/ MAR3020-N Sales Management (20 UK Credits)

+ General Education Subjects

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